Ranking the best business school programs by the percentage of MBA graduates entering media and entertainment industries (2018).
In prior years, we excluded USC Marshall from our entertainment and media ranking as it fell outside of the business schools regarded as top 15 by US News and Businessweek. However, given the overwhelming strength of Marshall's strength within the entertainment/media, we've updated our 2018 entertainment and media ranking to provide a more relevant assessment.
Very rarely do we get caught up in trying to spot trends in terms of which schools are "hot" at any given moment.
This is mainly because narratives tend to overreact in the moment, only to fade over time ("Wharton is going off the rails" - 2013 .. "Stanford is mired in sexual harassment scandal!" - 2015), but also because so much of trying to spot these trends is about reacting to anecdotal evidence from a small sample size. Put another way: you are just hearing your clients buzz about schools and express their opinions. Is that enough to go all-in on? No, definitely not. But can you sometimes spot an interesting new trend or pattern? I think yes, sometimes you can.