Every so often, we like to put an excerpt out there from one of our school-specific Strategy Memos. Full disclosure, the main reason to do this is to show off how we approach the process and to give potential clients a sense of what they might get (across the board, with all their schools and all the questions) if they become clients. But we also try to coordinate these with moments where we can get some really helpful strategy out there - basic, core ideas that will help people avoid pitfalls, even if they don't have help in executing perfectly. In this instance, Columbia Business School's Essay Question 2 is a nice overlap that allows us to do both. So let's dive in.
The latest MBA rankings from The Economist are out and people are understandably freaking out about some of the odd placements that you can find in their list. Poets and Quants has already done an impeccable job running all this down, so I am not going to try to repeat all the great work John Byrne already did. But you should definitely check out the P&Q piece on it. What I want to talk about is why I am happy P&Q ran that extensive post on those rankings (rather than dismissing them) and, indeed, why I am happy these Economist rankings even exist.
I just saw a whole lot of MBA essays over the past few months and now that Round 1 is (mostly) finished, I thought it would be an interesting exercise to jot down the most common mistake I saw for each of the most common essays I worked on with clients. Round 2 clients can get a leg up by simply avoiding these traps.
Like last year, we are going to use a little running device of "three key thoughts" for each essay release. If you want to get a deep dive into these essay sets, of course, the answer is probably obvious: sign up for our services and become a client, at which point we can guide you every step of the way.
Now, on to some thoughts from the new Columbia essays!