I have received the following question a lot lately: "Should my presentation reflect the ideas that Booth espouses when introducing the presentation question?" The short answer is "yes," but the long answer is more complicated than that and is worthy of discussion here in this space. Not just for the way it will help Booth applicants, but because of the way it speaks to the whole idea of "School DNA" and how to assess fit with a program.
It's very rare that we blog at the height of the deadline season, but something is coming up a lot that a quick post might help people with - and that is what to do with Booth Essay 3 when your presentation isn't coming together like you want.
With the deadline bearing down, not everyone is able to make things happen exactly the way they want and the compulsion to use a "great essay" (from another school) rather than create a Powerpoint presentation is quite strong. However, there are many experts on record - including us, in our Booth Strategy Memo that all clients receive - saying that you basically must use a presentation format. So, what should you do?
Amerasia's Adam Hoff lays down his opinion on Booth versus Wharton in an article by Poets & Quants author John Byrne.
“Chicago and it’s not close. Reasons: I believe that we are only now seeing the full force of Ted Snyder’s run there (and that we will see the same trail at Yale over time). I believe he might be the best graduate school dean of my lifetime, so it’s no surprise that Chicago has a massive up arrow next to it in my mind."