Differentiation

The Value of Your Unique Perspective in MBA Applications

The Value of Your Unique Perspective in MBA Applications

I was working on our Michigan Ross Strategy Memo over the weekend, when it occurred to me just how overlooked a "unique perspective" is when it comes to MBA applications.  Even here at Amerasia, where we work hard to push our clients away from thinking in terms of "impress the reader" and towards "connect with the reader," we sometimes lose sight of how just what an easy and effective way that can be to frame introspective writing.  Because Michigan Ross has the MAP program and everything funnels towards what perspective you bring to the class, it became a good reminder and something that felt worthy of passing along. 

Avoid the Biggest MBA App Mistake: Market Your Transferable Skills!

Avoid the Biggest MBA App Mistake: Market Your Transferable Skills!

Today we want to talk about arguably the biggest and most common mistake we see on MBA applications, which is failing to market transferable skills.  More importantly, we want to talk about how to fix that problem. 

In working with clients of all age, gender, nationality, and industry, one thing we're always trying to do is identify things that connect everyone - common elements that become and remain true, regardless of differences. To be honest, there aren't many such elements. Almost everything about the MBA admissions process is a contextual exercise. You can almost never divorce a unique applicant or a specific school from your analysis. It's part of the reason this is such a difficult endeavor for people, part of the reason why so many admissions consultants do a horribly incomplete job of advising candidates, and a huge part of the reason why admissions consulting even exists. You have to do a lot of things right and you have to do them with great contextual specificity.  If you confront "one size fits all" advice, typically you can sprint away from that as fast as possible.

That said, there is one universal truth that we have uncovered that seems largely overlooked by the rest of the MBA admissions landscape and that is how enormously important it is to abide by what we call the Art of Transferability.

MBA Application Advice: Procrastination is the Enemy

MBA Application Advice: Procrastination is the Enemy

Although it seems as though application deadlines are an eternity away, the cutting realization that you’re running out of time will inevitably set in if you are a procrastinator. 

MBA Candidate Differentiation: Do NOT Try This at Home

MBA Candidate Differentiation: Do NOT Try This at Home

Time to go full PSA here.  I'm talking all alarms ringing, sirens, whatever it takes to get your attention.  By "you" I mean: anyone applying to business school.  You need to stop doing something immediately.  Here it is: 

Stop trying to "differentiate" yourself.  

Or at least, stop doing it without a professional by your side.  Let's dive into the 4 Rules of Differentiation before someone gets hurt. 

Rule #1 - Do not "differentiate yourself" with a panicked career change.  

Rule #2 - Listing a hard job to get as your short-term goal is not "differentiating." 

Rule #3 - The "quick and easy" place to differentiate is in the WHY of your long-term career goal.  

Rule #4 - The real, pure way to differentiate yourself is to do the app right. 

How to (Actually) Differentiate Yourself on your MBA Applications

How to (Actually) Differentiate Yourself on your MBA Applications

Time to break out an annual PSA here.  I'm talking all alarms ringing, sirens, whatever it takes to get your attention.  By "you" I mean: anyone applying to business school.  You need to stop doing something immediately.  

Here it is: STOP TRYING TO "DIFFERENTIATE" YOURSELF.  

Or at least, stop doing it without a professional by your side.  Let's dive into the 4 Rules of Differentiation before someone gets hurt.