INSEAD MBA

How to Personalize Your Interest in an MBA Program

How to Personalize Your Interest in an MBA Program

The simplest and most important thing you can do to improve your Why School X portion of career goals essay is to personalize any and all content.  

What do I mean by "personalize?"  Simple: make anything you write about the school specific to you, your experience, your desires, or what you require from a program.  Never just state absolutes, generalities, or even known truths and facts - always make them personally-held viewpoints. Examples are the best way to understand this (after the jump): 

Being "Ready" for INSEAD

Being "Ready" for INSEAD

As admissions consultants, this is a fun time of year for a lot of reasons - mainly because people are getting into top programs left and right (and seemingly with more scholarship offers than ever before), but also because the current clients are laser focused on a small set of programs.  For us, almost all the work right now is on HBS 2+2, Columbia's J-Term, and, of course, INSEAD.  With it's January intake and looming May 28th deadline, INSEAD is the ultimate "spring school" when it comes to helping people prepare apps.  It's also a fun school, a challenging set of essays, and an app that we believe must be crafted in just the right way, which explains why we have created a full "How to Apply" guide for INSEAD.  It's also why we wanted to complement that guide by discussing an element that is so crucial for INSEAD: the idea of "readiness."  

Powerful MBA Opportunities Available in Europe

Powerful MBA Opportunities Available in Europe
One of our jobs as admissions consultants is to anticipate new angles and opportunities for our applicants and one that we have been sharing with our clients this year is the idea of looking more aggressively to MBA programs in the EU. We have seen clients find better fits, enjoy some great results, and go on to be incredibly happy in European business schools (granted, they just started, but still), all after initially not even considering the possibility. Let's break down why this is emerging as an ideal market, at least for our clients (and you can then determine if this also applies to you):