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Should You Care That an MBA Program is Good at Marketing Itself?

Should You Care That an MBA Program is Good at Marketing Itself?

This post is going to feel like its about Wharton, but its not - not really.  I'm prompted to write it because of Wharton, but it is about a larger issue, which is whether or not you should have a takeaway when you see that an MBA program is going all in on its marketing.  Should you read into it or ignore it?  And if you do search out some meaning, is it is good or bad thing when a business school suddenly seems to have hired a new marketing whiz who knows how to game the headlines?  Let's dive in.