Very rarely do we get caught up in trying to spot trends in terms of which schools are "hot" at any given moment.
This is mainly because narratives tend to overreact in the moment, only to fade over time ("Wharton is going off the rails" - 2013 .. "Stanford is mired in sexual harassment scandal!" - 2015), but also because so much of trying to spot these trends is about reacting to anecdotal evidence from a small sample size. Put another way: you are just hearing your clients buzz about schools and express their opinions. Is that enough to go all-in on? No, definitely not. But can you sometimes spot an interesting new trend or pattern? I think yes, sometimes you can.