This post is going to feel like its about Wharton, but its not - not really. I'm prompted to write it because of Wharton, but it is about a larger issue, which is whether or not you should have a takeaway when you see that an MBA program is going all in on its marketing. Should you read into it or ignore it? And if you do search out some meaning, is it is good or bad thing when a business school suddenly seems to have hired a new marketing whiz who knows how to game the headlines? Let's dive in.
I've been having this conversation a lot lately with individual clients, so I thought I'd take it out wide.
Basically, the idea is that Round 2 might be offering a slight advantage, based on theories of market inefficiencies and so forth. For years, I would say the prevailing belief is that Round 1 is the best round in which to apply to business and while there is no hard-core evidence to suggest otherwise, some common sense and deduction may point to a different result. So let's quickly run this down.