essay structure

The Value of Your Unique Perspective in MBA Applications

The Value of Your Unique Perspective in MBA Applications

I was working on our Michigan Ross Strategy Memo over the weekend, when it occurred to me just how overlooked a "unique perspective" is when it comes to MBA applications.  Even here at Amerasia, where we work hard to push our clients away from thinking in terms of "impress the reader" and towards "connect with the reader," we sometimes lose sight of how just what an easy and effective way that can be to frame introspective writing.  Because Michigan Ross has the MAP program and everything funnels towards what perspective you bring to the class, it became a good reminder and something that felt worthy of passing along. 

Writing Business School Essays: Grabbing the Reader’s Attention

 Writing Business School Essays: Grabbing the Reader’s Attention

One of my admissions consulting clients wrote me about his essays.  He wanted to know what was the right way to “Grab the reader’s attention in the first few sentences with engaging content.”

My high-level advice: