When you charge people thousands of dollars to help them with their MBA applications, you had better be sure to look in every nook and cranny for an advantage.
We pride ourselves on doing just that and that mentality has allowed us to come up with incredibly helpful strategies for our clients. Everything from "structure your essays like a Hollywood screenwriter" to "finish your energy strong with a simple shift in body language" to "add an alternate short-term career goal to your first paragraph on your first Columbia essay" has come from a dogged determination and willingness to constantly find advantages. Obviously, most of those advantages are not for public consumption as it would neither be fair to our clients or terribly bright to reveal every "state secret" we have. That said, there are some tricks and methods that we find ourselves talking about so often on initial consultation calls that we figure no harm can come from letting the whole world know about it.