Examples

How to Personalize Your Interest in an MBA Program

How to Personalize Your Interest in an MBA Program

The simplest and most important thing you can do to improve your Why School X portion of career goals essay is to personalize any and all content.  

What do I mean by "personalize?"  Simple: make anything you write about the school specific to you, your experience, your desires, or what you require from a program.  Never just state absolutes, generalities, or even known truths and facts - always make them personally-held viewpoints. Examples are the best way to understand this (after the jump):