target programs

The MBA Applicant's "Hail Mary"

The MBA Applicant's "Hail Mary"

Sometimes tossing out an MBA application where you have very little chance of getting in can work in your favor. It’s the MBA applicant’s version of the “Hail Mary” play in American football.

Up and Coming MBA Programs

Up and Coming MBA Programs

It’s hard to ignore the top ten business schools in America.  Of all the applications that are submitted to b-schools each year, the top ten schools receive 75% of them.  No wonder the process is so competitive!  While it’s a great idea to apply to schools in the top ten if you feel you are competitive and a good fit, there are dozens of other great programs out there which you might want to consider as part of your broader application strategy.  Here’s a list of pick-six programs you might want to investigate…

Should You Care That an MBA Program is Good at Marketing Itself?

Should You Care That an MBA Program is Good at Marketing Itself?

This post is going to feel like its about Wharton, but its not - not really.  I'm prompted to write it because of Wharton, but it is about a larger issue, which is whether or not you should have a takeaway when you see that an MBA program is going all in on its marketing.  Should you read into it or ignore it?  And if you do search out some meaning, is it is good or bad thing when a business school suddenly seems to have hired a new marketing whiz who knows how to game the headlines?  Let's dive in.