Kellogg

Should You “Think Bravely” on Your Kellogg Application?

Should You “Think Bravely” on Your Kellogg Application?

In case you haven’t noticed, Kellogg recently launched a new “motto” that reads: “Think Bravely: we believe that business can be bravely led, passionately collaborative, and world changing.”  The introduction of this laboratory-cooked slogan caused much hand-wringing among Round 1 applicants, so now that we have a moment, we wanted to address it and help out those of you applying to Kellogg in Round 2.  So, should you focus your applications on “Thinking Bravely”?  Let’s break it down.